Entries by Jeff Elsley

Sunglasses – Why do we need them ?

My little friend Sully here knows how important sunglasses are, he won’t ever be caught out in the sun without them. Sunglasses are no longer just a summer thing, they are needed year round. The winter may be cold and snowy but the sun still shines. Living in the great white north we have all […]

Have you been bullied?

I walk to the end of my driveway most mornings and pick up the Globe & Mail. Monday October 15 the headlines read “How bullies get away with it”. Tuesday reads “McGuinty’s resignation shocks Ontario”, but flip 3 pages and there it is again, the story of Amanda Todd, the 15 year old student that […]

“I’m just paying for the name.”

I hear this a lot in my office. So what’s in a name, anyway? A lot actually. When you buy a pair of eyeglasses that is a name brand you are getting a product that has been designed by a professional designer. They use quality materials that are light, durable and hypoallergenic, comfort is everything. […]

Best movie line ever ?

The movie is called, As Good As It Gets. It stars Jack Nicholson and Helen Hunt. While out for dinner one night this deeply troubled man says these words to the women sitting across from him, “You make me want to be a better man”.

Am I a man worth listening to ?

Sharp Magazine, a publication for men has a new section called “ A Man Worth Listening To”.The first issue features Linden MacIntyre, a Canadian writer, broadcaster and producer. He appears regularly on The Fifth Estate and The Journal. This man is well read and up to date on current affairs, this makes him interesting. He […]

Rimless eyeglasses…..you should consider them

So lets talk about “Rimless Eyewear”. Everything old can be new again, it’s true that some of the very earliest eyeglasses ever made were rimless. There are so many advantages when considering rimless frames ( glasses with no metal or plastic around the lenses). First of all they are the lightest frames on the market […]

Do your eyeglasses fit?

I shocked a woman in the checkout line the other day (true story). I recognized her enough to say hello but didn’t know her. I could clearly see that her glasses were crooked and very uncomfortable. I knew I could help her and possibly make her day a little better, so going way out of […]


I want to welcome all of you who already know us and introduce ourselves to those who don’t. Thank you to all of you who have referred customers to our store in the past, this is how we thrive, by “word of mouth”. If you have never visited our office, we want you to. Stop […]